Service overview

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  For a general digital strategy project, I set about understanding your business – strategy, vision and mission, your customers, the macro environment and your current technical set up. 

I take this insight and outline how digital (channels/technology/processes) can help deliver on what you’re looking to achieve whether that be growth, improved user experience or customer retention. I use a very similar approach at a product level to inform its feature development and roadmap.

 Strategic research planning. I can plan and run research projects (generative and evaluation), gathering information, data and facts using the most appropriate qual and quant research methods to suit timelines and budgets.

Using the outputs of the research, I uncover the ‘insights’ that will influence an organisation’s approach to digital and shape any future strategy work ensuring they are communicated appropriately to all stakeholders.

  Often, teams can find themselves drowning in objectives, KPIs and metrics from multiple sources. I help to provide focus and clarity on what should be measured, when and by whom so that an organisation can be confident they can demonstrate their performance and impact. 

I have worked with a number of organisations to develop balanced scorecards, define objectives through models like SMART or OKR and aligned this with simple reporting structures that can be understood across the whole organisation. 

  Content projects can vary greatly but I typically start by helping an organisation understand what content means for them, defining what value it can deliver and look at how it is measured. Once a simple strategy is in place, a set of actionable plans and roadmaps for delivery can be quickly created. 

I am also able to support teams understand the roles, responsibilities, tools and processes that are used to create and deliver content ensuring that the most effective and efficient are in place. 

I have a wealth of experience running multiple types of workshops, in person and online. This spans insight gathering and prioritisation, customer journey mapping and validation as well as formulating and verifying business cases. Workshops can span from a couple of hours, to half or a full day dependent on the brief and number of participants. 

I can work with a team to deliver ‘strategic sprints’ which are 3 day concentrated programmes designed for large organisations to shape practical approaches to delivering longer term strategy.

Strategy can often perceived as a bit of a dark art, when really it’s all about working out what your organisation needs to do to deliver against it’s vision and purpose. Whilst digital can be used as a bit of catch all term. I can bring my experience of multiple sectors and project types to support teams in the shaping and presentation of strategy, as part of BAU or in pitch scenarios.

I also guest lecture to second/third year students at Bath Spa Univeristy on marketing strategy as part of the Digital Strategy and Innovation module.